Letterboxd has a unique community that dominates its niche of consumer movie reviews. IMDb and rotten tomatoes both approach movie reviewing differently, focusing on critiquing and how much money the movie makes in box office. These are valid ways to judge content, but we should view films movies and shows as works of art, which deserve to be talked about and not just judged. The community that is thriving in letterboxd allows for a free discussion of the movie or show almost like an Instagram comment section. Users can grow their accounts based on the quality of reviews they leave. This allows the community within the app to raise up the best commentators and reviewers. Formatting film reviews like this makes it easier for the audience to discern what they might want to watch, because they can get involved in a community of like minded individuals who have the same tastes. This app is not limited to film and show reviews, with some of the top reviews being jokes or jabs it allows people to just talk about a movie in an open setting. We do not really have an opportunity for this in our current theatre and streaming service dominated society. Letterboxd perfectly fits into this niche where people can talk about their favorite movies with other fans. Instead of running into critics or people just posting for clout, letterboxd funnels the people who are excited to talk about a film into a common area where they can communicate freely. This application feels like a film lovers dream, almost like twitter in the way that the users interact with words more than pictures, it encourages thoughts and ideas to be the main focus.
